Digital Campaign Manager

Division: Marketing and Digital (Russia)
Location: Moscow
Job status: Full time, Permanent
 

ABOUT HYVE

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. Where business is personal, where meetings move markets and where today’s leaders inspire tomorrows.
 

KEY RESPONSIBILITIES:

Strategy & planning

• Creating and managing digital marketing plans that deliver against the business objectives of our brands, including defining strategies that deliver against agreed lead generation and visitor registration targets.
• Developing communication programmes that deliver engaging messages in a consistent and brand-compliant tone of voice and visual design.
• Devising effective digital content marketing strategies that engage, nurture and convert our target audiences into sales or visitor prospects.
• Define, optimise and manage annual campaign budgets.
• Aid the development of a best-practice approach to campaign management, including the migration to a Group-wide marketing automation platform.

Campaign management

• Developing effective communication strategies to drive engagement with our brands through multiple marketing channels.
• Building, managing and optimising performance-based campaigns to deliver tailored marketing messages to targeted, segmented audiences to deliver against agreed marketing objectives.
• Manage the delivery of these campaigns in collaboration with digital content and creative teams, international marketing teams and appropriate sales teams.
• Monitoring, reporting and analysing of results, delivering regular reports on campaign performance, identifying areas of strength and potential improvements for future strategies.

Online content management & conversion

• Working with the digital content team to generate, edit and manage campaign content & landing pages on all event digital platforms (web, mobile, social) using appropriate content management tools.
• Tracking web traffic, user behaviour and conversion rates and working with the digital design team to ensure our digital platforms are continually optimised.

Market monitoring

• Monitor market and customer research to identify key trends in digital media adoption and usage amongst our customer base.
• Monitor and report on competitor activity within the digital media arena.
• Review new technologies and techniques for suitability within our business, with the aim of keeping our digital marketing at the forefront of the industry.

PERSON SPECIFICATION:

• University degree
• Fluency in written and spoken English mandatory
• 3-5 years experience in delivery of multi-channel, multi-site activity
• Digital campaign management experience including media and creative brief, implementation and roll-out as well as post campaign evaluation
• Strong knowledge of ad platforms and inbound marketing tactics
• Strong understanding and interest in current online marketing concepts, strategies and best practices

Technical Service Manager

Division: Operations (Russia)
Location: Moscow
Job status: Full time, Permanent

ABOUT HYVE

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers. Where business is personal, where meetings move markets and where today’s leaders inspire tomorrows.

KEY RESPONSIBILITIES:

• To be responsible for the technical services across particular exhibitions and conferences in the portfolio of Russian events;
• Responsible for providing customer focused technical service of the appropriate level and quality;
• Responsible for the successful and improved technical sales and service across the portfolio of events, to include but not limited to the smooth running with a great look and feel across all exhibitions and conferences;
• Service exhibitors in a timely fashion, ensuring to offer the services required by the market and provide a beginning-to-end elite customer service experience for the exhibition services and package upsell options;
• Frequent communication with other international offices, particularly London. It is important that there is a strong collaborative approach between International Technical Services based in Moscow, and International Sales Group and International Customer Success both based in London HQ office;
• Daily support and communication with International Sales Group and International Customer Success, based in London HQ;
• Frequent requests to draw up possible stand layouts and stand designs in Microstation for exhibitors and International Sales Group team members, to assist with stand sales;
• Learning and working to global operations best practice;
• Regular reporting of event specific statistics, target tracking updates and revenue ‘v’ profit figures across technical services;
• Good understanding of company H&S policy with adherence and monitoring of H&S in every current activity. Give every support to the staff in charge with health & safety.

PERSON SPECIFICATION:

Experience & Knowledge

• 2 years proven experience Technical Sales and Services across multiple large events
• Experience liaising with dignitaries and high-profile individuals
• Proven experience of budget saving initiatives across technical service
• Computer literate
• Microsoft Excel
• Knowledge of graphics editor Coral Draw is an advantage.

Skills

• Excellent communication skills
• Analytical
• Strong negotiation skills
• Management of teams
• High attention to detail
• Ability to meet numerous deadlines
• Sound business sense
• Agile minded and able to have a flexible approach
• Good interpersonal skills
• Multi-language skills — English / Russian

Link on hh: https://hh.ru/vacancy/35371514