25th Moscow international exhibition "Travel and tourism" was held from 13 to 15 March 2018.
This year, 1,799 companies from 239 countries and regions of the world were registered among the participants. There was an increased interest among specialists, recorded 22 777 specialists from 91 countries, 80 regions of Russia. The total exhibition area is 40,000 square metres in 7 pavilions and exhibition halls. The exhibition was attended by 170 Russian and 55 foreign journalists from 90 Russian and 30 foreign media.
International exhibition MITT - the largest tourism exhibition in Russia and the CIS successfully held in 2018 in the 25th anniversary time Viktor Topolkaraev, General Director of Intourist, shared his opinion-the exhibition is growing and developing From year to year. We are able to compare the MITT exhibition with international exhibitions in Berlin, London and Madrid. I want to say that the comparison is in favor of MITT, and we are in no way inferior to international exhibitions – neither in the number of participants nor in activity. Beautiful, interesting, informative and quite capacious.
The development of domestic and inbound tourism at the exhibition plays a significant role.Attracting thousands of Russian and foreign tour operators, it is MITT that determines the potential of inbound and domestic tourism and is a real "showcase" of tourist opportunities in Russia. In 2018, more than 60 Russian regions and resorts from Kamchatka to Kaliningrad presented their tourism opportunities. Pavilion "Russia" took one of the largest halls of the Expocentre and enjoyed the deserved attention of industry professionals. This year for the first time participants of the exhibition were Chukotka and Yamalo-Nenets Autonomous districts, Novosibirsk, Magadan, Penza regions, as well as the Altai Republic. For the first time at the exhibition was held a competition "the Best video of the Region of Russia." The winner-Tula region-was determined by voting of visitors on the exhibition website www.mitt.ru, and at the end was awarded a prize. More than 8 thousand people took part in the voting.
The exhibition was attended by
- 44% - travel Agency
- 17% - tour Operator
- 8% - Organizer of business trips and corporate events
- 8% - Hotel / accommodation
- 3% - it solutions for the travel industry
- 2% - Medical center / clinic
- 18% - air Transportation, insurance, tourism management, hotel business, international cooperation
In the framework of a global transformation strategy and business development of ITE in 2018 continues to enhance the business program.
The exhibition program was designed for specialists of the tourism market and included events with unique Analytics and practical cases from recognized market experts in completely new formats – from interactive talk shows to educational programs.
The new extended concept of the exhibition was called "tourist business 365". This concept assumes that the exhibition equally presents tourism products relevant to any tourist season and type of holiday, not just the mass summer segment. The concept was also reflected in the business program – the participants received knowledge and skills that will help them to stay on the wave of competition over the next year. For the first time, a specialized session on ski tourism was held with the participation of the leaders of the market companies: Rosa Khutor, Club Med, Tez Tour and Jet Travel.
For the first time at MITT held :
* Travel Trends-an overview of trends in the development of the tourism market and their impact on business Session on ski tourism-a discussion session dedicated to ski tourism as one of the promising types of recreation and business areas
* Market Shocks-large-scale panel discussion with the participation of top managers of leading tour operators on the topic of market shocks and their consequences
* Family Business in Travel-interactive talk show with the participation of representatives of the family tourism business
According To V. R. Medinsky, Minister of culture of the Russian Federation, for a quarter of a century the Moscow international exhibition "Travel and tourism" / MITT is the Central professional event in the field of tourism, demonstrating the huge tourist potential of our country. It is here that the largest market players announce all the most relevant and interesting things that have been developed during the year: new programs, new prices, new directions. I am sure that the exhibition will continue to contribute to the development of international tourism exchange.